Don’t Get Finessed

At Elevate Her UK, we are dedicated to empowering young people while also protecting them from the dangers of financial exploitation. Our “Don’t Get Finessed” campaign is at the forefront of this effort, working to raise awareness about the risks of unknowingly becoming involved in financial crimes, such as being used as “money mules”.

In an era where social media and online platforms are integral parts of daily life, the risks of financial exploitation are more prevalent than ever. Through education, mentorship, and real-life stories, we are helping young people understand how easy it is to fall victim to these frauds and the severe consequences that can follow. Our campaign aims to shine a light on these risks, empowering youth with the knowledge and tools they need to protect themselves.

In collaboration with influential partners like Barclays and Snapchat, we are using innovative approaches—such as documentaries, workshops, and expert-led discussions—to reach young people where they are and equip them with the necessary skills to avoid becoming victims of financial exploitation.

By raising awareness and providing a safe, supportive space for young people to learn, we believe we can help reduce financial crimes and create a safer, more secure future for the next generation. Our goal is simple: to ensure that every young person has the knowledge and confidence to protect themselves in an increasingly digital world.